Description: Develop an understanding of the role of visual communication and how this impacts human-computer interactions. Become familiar with a variety of visual communication and how to use them effectively. Gain practical experience analyzing and applying principles of effective visual communication.
Textbooks:
Design Basics, 6th ed. (2004)
Lauer, David & Pentak, Stephen
Web Style Guide (2nd ed.) (2001)
Lynch, Patrick J., & Horton, Sarah
Color Index (2002)
Krause, Jim
Layout Index (2001)
Krause, Jim
Concepts:
- Communication Theory
- Information Design and Visual Communication
- Communication with Emotion
- Images, Memory & Communication
- Signs, Symbols, Icons & Semaphores
- Design History: 1870-1970
- Unity, Emphasis + Focal Point
- Using Grid in layout Design
- Proportion & Balance
- Rhythm & Line
- Color & Value
- Color Trends
- Color & Photoshop
- Gestalt and Aesthetics
- Search Engine Manipulation
- Modern Design History
- Envisioning Information
- Personas and Planning
- Interface Design
- Information Architecture
- Usability + Web Page Design
- Typography
- Pattern Language
- User Experience