Description: Investigation and creation of well-designed, usable and compelling multimedia packages through examining the latest research, viewing and critiquing cutting edge industry projects, applying the concepts of excellent graphic design, conducting and interpreting user tests, and creating sophisticated multimedia storyboards.

Concepts:

  • Who are we Designing for?
  • What do Multimedia Bring to Journalism?
  • Five Key Areas of Multimedia Design
    • Media, Action, Relationship, Context, Communication
  • Design Basics for Multimedia
  • Conducting a Usability Test
  • Research and Design
  • Design Aesthetics
    • Cognitive proportion preferences
    • Proximity, alignment, repetition, contrast
    • Typography: anatomy of type, leading, tracking, kerning
    • Color
  • Storyboarding
  • Research in Multimedia
    • Cognitive load theory
    • Multimedia learning theory
    • Forrester's "best practices"
    • Usability Company's Eyetracking Research Report
    • Eyetrack III
  • Design Architecture and Information editing
  • Innovation in Multimedia